The
marketing which is done through internet or web or online is called as Internet
Marketing. The dictionary meaning of marketing is, theory and practice of
commercial selling. It is the division of a company which markets its products.
Internet marketing refers to advertising of goods via web and email to drive
direct sales through ecommerce as well as sales leads from website or emails.
Internet marketing can be categorized into the following specialized areas such
as web marketing, email marketing, social media marketing, affiliate marketing,
display advertisements on your blog/website, search engine optimization (SEO),
referral marketing, blog marketing, article marketing, banner advertising,
online press releases.
ü Web
marketing includes
affiliate marketing, promotional websites, online advertising through search
engines, ecommerce, and organic search engine result through SEO.
v
Affiliate
marketing: It is a process of marketing of products or services by rewarding
one or more affiliates (that is you) for each visitor or customer brought about
by the affiliate’s own effort.
ü Email
marketing: It is a
method of marketing through a commercial message to a specific group of people
using electronic mail (email). It involves both advertising and promotional
marketing efforts via email messages to all the customers.
ü Social
media marketing: It
is a process of gaining traffic or attention through social media websites such
as Facebook, twitter, Youtube, Digg and LinkedIn. It involves both advertising
and promotional marketing efforts via the social networking websites.
ü Blog
marketing: It is a
method of posting comments and expressing opinions on other’s blog to announce
the marketing strategy to get the desired outcome of internet marketing. You
can do forum posting, do-follow posting, linking your blog to others.
ü Article
marketing: It
involves writing article related to your business or products. It is one of the
vital way of promoting your goods or services to a new customer. It has a
tendency of republishing around the internet to a wide audience.
ü Referral
marketing: It is a
method of promoting the services or products to new customers through
referrals.
ü Search
engine optimization:
It is a process of improving the visibility of your website or blog or any web
pages in search engine via the natural or unpaid search result.
ü Banner
advertising: It is a marketing idea which involves placing the web
banner or banner ads on a third-party website or blog to drive traffic to
a company`s own website and increase product awareness. The offline equivalent of this form of
online marketing would be traditional ads in newspapers or magazines or radio
or television. But in this modern age, internet marketing is the best way of
selling products or services to the maximum number of customer.
ü Online
press releases: It
involves placing a newsworthy
story about a company, its website, its people, and/or its products/services
with on online wire service. Thank you.